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Fox Kids was the Fox Broadcasting Company's American children's programming division and brand name from September 8, 1990 until September 7, 2002. It was owned by Fox Television Entertainment airing programming on Monday-Friday afternoons and Saturday mornings. The programming block was aimed at young kids, and teenagers ages 7–14 and it continued to run repeats until September 7, 2002. At that time, Fox put the time slots up for bidding, with 4Kids Entertainment winning and securing the Saturday morning programming block.